TIP: Free advertising on Google

Did you know that many large companies like to contribute to a better world? For example, Google offers some services for free to non-profit organizations. Such as, among others: free advertising on Google (Google Ad Grants).

Condition
Important condition: that your organization is a registered and recognized charity or non-profit organization. And thus is in possession of aANBI status of SBBI status).

Free advertising
Google Ad Grants is the non-profit version of Google Ads, Google’s online advertising program. As an organization, you receive $10,000 in advertising credit per month, free of charge, to promote your mission and initiatives on Google’s search results pages. Very interesting. You do need to take some time to set it up, but then you really have something!

Sign up
Step 1: Register your organization with Techsoup – they provide non-profit organizations access to the donation programs of technology providers.

Step 2: Once the registration is approved, you will receive a Tech-Soup Validation Token. You will need this to apply for a free membership with Google. You can register for this here.

Step 3: Once the application has been approved by Google, you can start creating ads and campaigns to promote your organization at no cost.

Good luck!

More information about the program and the conditions can be found here.