TIP: Advertise for free on Google

27 October 2025
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Did you know that many large companies like to contribute to a better world? For example, Google offers some services for free to non-profit organizations. Such as: free advertising on Google (Google Ad Grants).ConditionsMain condition: that your organization is a registered and recognized charity or non-profit organization. And therefore in possession of aPublic Benefit Organization (ANBI) status of SBBI status).Free advertisingGoogle Ad Grants is the non-profit version of AdWords, Google’s online advertising program. As an organization, you receive $10,000 in advertising credit per month, completely free, to promote your mission and initiatives on Google search result pages. Very interesting. It may take some effort, but it’s worth it!Sign upStep 1: Register your organization atTechsoup– they provide non-profit organizations access to the donation programs of technology suppliers.

Step 2: Once the registration is approved, you will receive a TechSoup Validation Token. You will need this to apply for a free membership with Google.Sign up for this can be done here.Step 3: Once the request has been approved by Google, you can start creating advertisements and campaigns to promote your organization free of charge.

Good luck!More information about the program and the conditions can be found [here].